My best advice to House of Blues Houston (in the previous post) and any service organization attempting to thrive in rough economic times is to examine, in detail, the Zappos model, found in the links below:
- Delivering Happiness — SlideShare of Tony Hsieh Keynote Address, 2009 South by Southwest Interactive, 14 March 2009
- When Common Sense is a Startling Revelation, by Russ Somers, Austin, on the Egghead Marketing blog
- Personal Branding Interview: Zappos CEO Tony Hsieh, by Dan Schwabel 23 March 2009, on the Personal Branding Blog
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